Think out of the Bag
You may have noticed our new mantra, “THINK OUT OF THE BAG.” We have tried it on for a few weeks and think it may be time to provide some details about what we are trying to do at Local Tea Company.
During the course of a typical week, we sample teas to many visitors at Selby Gardens and the Downtown Farmer’s Market here in Sarasota. We talk tea and find many tea drinkers thrilled to engage us with their favorite tea tales. Yes, we love our job.
It comes as no surprise that many people use teabags. But shocking is how many people have never tasted loose-leaf tea. Sad to think so many people are missing out on the wonderfully unique experience of loose-leaf tea.
THINK OUT OF THE BAG
And so, “THINK OUT OF THE BAG” is our campaign to encourage people to choose loose-leaf tea in place of tea in tired old bags. The subheading is, “Loose leaf tea is fresher, hipper, and just darn better for you.” We intend to convert teabag users to loose-leaf tea drinkers through tasting, educating, and advocating loose-leaf tea one sip at a time.
There are several reasons to choose loose leaf over tea bag tea, and we offer them here. If you, our fellow tea lovers, have other reasons we failed to mention, please share…
There is absolutely no comparison. Most bag tea is the lowest tea grade (dust or fannings) from the production area. There are some exceptions, but generally, the tea is very small particles and holds little flavor. Every step in the processing of loose-leaf tea is designed to enhance the flavor and taste.
There are also some exceptions, and just because you buy loose-leaf tea does not mean it will be of excellent quality. We and all of our fellow tea enthusiasts search for teas with exceptional freshness, quality, and taste, and you should too. We call this our “tea journey.” Loose leaf tea allows you to examine, smell, listen, and sample for maximum quality.
Despite what you may assume when first exploring the loose versus teabag conundrum, loose is more economical. Teabags are created for one-time use! Nearly all loose-leaf tea varieties should be steeped at least twice, and some loose-leaf teas can be steeped many more times. Work out the math, and you will be surprised how little loose-leaf costs you per cup.
Loose leaf tea is perfect for brewing a pot of tea to share with others, the starting point for a meaningful conversation. Offering a cup of properly steeped loose-leaf tea is a wonderfully kind gesture, hard for anyone to refuse.
Just think how much packaging and bits of string you would save!
Whilst you may still gain some health benefits from tea bags, you will gain many more from loose-leaf tea. My theory is that you will like the taste better and want to DRINK MORE, giving yourself the gift of good health.
Lastly, and for us, one of the most important reasons to drink loose-leaf tea is the sheer enjoyment it brings into your life. Brewing a pot of tea for one is relaxing and contemplative, watching such majesty. Sharing a pot of tea with a friend is a nod to a more civilized era. The leaves gracefully dance in your pot and tantalize your taste buds with their fresh and fragrant bouquet.
Make time in your life for loose-leaf tea and join Local Tea Company in helping all tea lovers to “THINK OUT OF THE BAG.”
the tea lady